WCAG 2.0 – Formatting Links to Downloadable Files

WCAG 2,0 brings with it many recommendations which are not only necessary for accessibility but much overdue when it comes to SEO. Most people don’t realize that search engines are actually blind. As such, they can’t see photos, can’t conceptualize page layouts, can’t see colour indicators… oh and did I mention they were deaf too? On this page I will be covering WCAG 2.0 as it applies to… Links to PDF Files Formatting File Sizes Links to PDF files The CLF 2.0 traditional approach to creating PDF links has been Report Summary — 2011 Edition (PDF, 365 KB) where the … Continue reading

Favourite Links to SEO Information

Search Engine Optimization is a pretty hot topic if your business depends on people finding your website through search engines. Here are some of our favourite links to help you stay on top of the whole SEO scene: Search Engine Optiomization (SEO) Tutorial SEO your web page for Google (Video) The Web Marketing Checklist: 37 Ways to Promote Your Website The Best Damn Web Marketing Checklist, Period! Search Engine Optimization Tools … Continue reading

Meta Description and Meta Keyword Validation

Leading SEO specialists say that, although meta description and keyword tags it have little value with search engines anymore, there is still some little value which is why they themselves put meta keywords and meta description tags in their own website pages. Does it make a difference? It can’t be confirmed however experts suggest that you either do an excellent and well educated job of putting your meta tags together on a per page basis or you let search engines figure it out from the content themselves. Doing a poor job of it will only decrease your SEO rankings with the … Continue reading

Websites for Public Speakers

My recommendation is that you take a phased approach to the implementation. Otherwise it could be a while before you get everything you want together. The most important pages which should be included in the first phase are: Home |– About Us |– Contact Us |– “One Sheet” (or Products or Services) Home — This page should contain what people are looking for, not what you feel they need to hear. It’s the page that is going to get you noticed in the search engines. It should include a compelling call to action which is designed to have them contact … Continue reading

Some Interesting Web Stats – As of February 2012

I compiled some interesting world stats recently and here is what I found: Most Popular Search Engines For most of the countries on our priority market list, Google is BY FAR the most popular search engine. However there are three countries that are exceptions: China: Baidu South Korea: Naver (North Korea is very Google) Taiwan: Yahoo was first last year but is now still in a fairly close second place. Source: StatsCounter Global Stats Most Popular Browsers The browser wars are on and three browsers are high in the running. Despite the fact that Safari is in fairly distant third, … Continue reading

An alternative to WCAG 2.0 Compliance in Just 15 Minutes a Day

Entrepreneurs and Small Businesses don’t always have the financial resources to revamp their whole website to implement WCAG 2.0 Level AA standards. While compliance can take a fair amount of knowledge and effort, there are things that you can do on a day-to-day basis to improve the accessibility of your website. The crazy thing is, most if it is pretty common sense. Take the 15 week accessibility challenge. Once a week, take an hour to look at your website and ask yourself how you could make your website more accessible to not only visually impaired folks but to people with physical … Continue reading

SEO: Search Engine and Using Keywords

Search engines work like a democracy. Each link to your website is a vote in popularity. Another great way to get links to your website is to give people the option of LIKEing your pages and/or blog posts to their favourite social media site like Facebook, LinkedIn, YouTube and Google+. Also like a democracy, louder voices carry more weight. In the case of search engines, louder keywords are especially valued: In the title of the page (which  should also be your Heading 1) — Note that you should never have more than one Heading 1 in your content. In Heading 2 … Continue reading

Make PDF files compliant with Web Content Accessibility Guidelines 2.0 (WCAG 2.0)

While enhancing accessibility and usability are the goals of WCAG 2.0, the overall benefits to website owners in making PDF files that meet the WCAG 2.0 web standards include: To eliminate the cost and effort of creating both PDF and HTML versions of publications; To improve usability; To make content more relevant and easier to find; To increase SEO search engine rankings; To draw more traffic to the site; and To help your search engines and your target audience increasing their awareness of your content. The Basics WCAG is a set of recommendations for making Web content more accessible to … Continue reading