Building Your Mailing List by Offering Free Downloads in WordPress

Offering a free eBook or other digital download on your website is a great way to build your email mailing list which you can then use for any number of business building purposes. Here are a few ways you can do this using Wordpress. Some of the things you will want to watch out for include preventing people from: Using a fake email address; and Sharing direct links to your freebee with the world. IMPORTANT: If you are going to add people to a mailing list when they sign-up to download your book or free chapter, you must comply with the U.S. CAN-SPAM law. An even … Continue reading

Do You Have a Mailing List Yet?

Do you have a mailing list? If not, you should be including this as part of your businesses marketing strategy. It’s a great way to keep in touch with clients and to keep you in mind. You can even tag people on your list to identify which are existing customers and which are potential clients. If you are just starting to think about setting up and building mailing list for your business, MailChimp is a wonderful place to start. You can use it to send out out newsletters, promote your free and paid events and best of all, it’s free for up to … Continue reading

Creating Groups in MailChimp

If you don’t already have a MailChimp account and at least one list setup, go through Step-by-Step to Your First Email Campaign first. How do you determine who in your mailing list has signed up for what? What if you only want some people in your list to receive a particular email? While you could create a new list for each of your needs, it would be much simpler to put everyone related to your business in the same list. The secret is to use the MailChimp’s Groups feature to group people so that you can organize a list for targeted sending. … Continue reading

MailChimp – Step-by-Step to Your First Email Campaign

MailChimp is a popular email campaign services, especially for people starting up because you can use it for free for up to 2,000 subscribers to send out a total of 12,000 emails per month. It has all the features you’ll likely need, is pretty easy to set up and use. Like the others, there is naturally plugins available for most popular CMS’. Signing Up | Creating a List | Design an Opt-In Form | Design the Email Look | Plain-Text | Sending The Emails | Unsubscribing | Reports | Language Issues | Alternatives Signing Up Be sure to read all of the … Continue reading