Business Card Tip: What do you do with someone’s business card?

Do you know anyone who has a stack of business cards in their office which probably haven’t been touched since the day each of them was received? Perhaps you even know this person intimately? People exchange business cards for one reason only: They hope to do business with you. This means that you might be able to provide them with a product or service or they might do the same for you. Either way, any business is usually mutually beneficial. Here are a few tips on what to do with the business card that will make them useful to your business … Continue reading

Business Card Tip: Giving and Receiving a Business Card

One thing that I have noticed that people seem to appreciate is the Chinese way of exchanging business cards.  This is a slightly modified version of the official etiquette but one which I believe makes for a good compromise and puts emphasis on what I appreciate when I hand someone my business card. Always use two hands to present your business card with the persons native language facing up. Your name should face the person you are presenting the card to so he/she can read your name. Use two hands to accept a business card. Study the name and information … Continue reading

Business Card Tip: Don’t use Black or the Back

I don’t recommend putting anything on the back of a business card because it’s a place where people write notes. Say for example, someone asks you for a price to do something, or the name of a company that does XYZ. You write it on the back your business card and hand it to them. They now have a reason to keep your card. Now, if your business card was black on the back or is full of pre-printed information, your clients won’t be able to write notes… assuming that they even know what to do with a business card (most … Continue reading

What type of font is the best on a business card?

That depends. I normally like to stick with the basics — Arial or Times New Roman — because they tend to come out pretty much the way you had inteneded. If you choose some other font and the printer doesn’t happen to have them available, you may end up with something similar but not quite what you selected. You can overcome this in some file types. Some file formats like PDF allow you to embed (include) the font in the file which can help in some situations but you have to tell it to do so. If you provide a … Continue reading