Building a professional website for your business isn't about the developer. In some ways it's not even about you.
Building a Website is About Customers
Follow the money trail in your business and you quickly realize that clients are at the core of your business. That is where the vision needs to start… from the client's perspective. Without clients, you have no business. So whose needs should your website focus on? If the text on your website starts with a lot of We's, I's, My's or Our's, it's coming from the wrong perspective.
Building a Website is About You
You are the unique element in your business that makes it different from your competitors. Is your vision, your knowledge, your values in line with those of your ideal clients?
Visitors come to your site to find the answers to two questions:
- Does this company or this individual understand my pain?
- Can he/she provide a solution that will enable me or my business to achieve the results I want?
Reflecting your clients concerns with heartfelt understanding on your website as it is the answer to the ultimate consumer question: "Why should I do business with you instead of your competitors". You might even be asking yourself this very question right now?
Does your website developer see the success of your business as the source of their own business? If not, it might be time to restructure his/her view or your team.
Building a Website is About Your Business
Your business is the community or business centre that brings you and your clients together. It's your consistent business brand that people will associate with quality, integrity, service and results.
If you are feeling overwhelmed by all the information being pushed to you, try to find someone who wants to listen to you and asks questions about your business, your customers and your needs.
Whose business is your web developer focused on? If you are uncomfortable, he/she might be focused on their own business. If you aren't careful, that lack of customer-centric perspective could end up reflected in a website they develop for you.