Where my articles grow up before they go public

Category Business

Template for Writing Articles

Want to post an article on the Internet? Not sure how to format it? Here is a suggestion: —————————— <“Quote”> — <Name> <Title> by Michael Milette <Subtitle> <Article> Tips: (optional section) <a few tips> Additional Resources (optional section) <links to… Continue Reading →

Building a List of Potential Clients

Here is a list of places you can find potential clients and build a list for your business: BlogTalkRadio Facebook Twitter LinkedIn Yahoo Groups Your own blog/website — Some entrepreneurs and small businesses use the free offerings from Blogger (for beginners)… Continue Reading →

Can People Find Your Website?

Did you know that simply having a web site on the Internet is no guarantee that people will be able to find your website using Google and other search engines? Unless you are using Google’s own services such as Blogger,… Continue Reading →

Mail Merge

Did You Know? You can use Microsoft Word’s Mail Merge feature: To create and print letters and other documents With information in Excel (bonus 6 minute video) To do an electonic mailing in Outlook and send e-mail messages

Sending Invitations For Your Business Event

Planning on organizing or being part of a business event such as a trade show? Why not invite prospective and existing clients? When to Send Invitations Different people will give you different opinions on this. Typically, 6-8 weeks is pretty… Continue Reading →

Tips for Your First Trade Show Event

Before the Event PLAN AHEAD — This is her first show so she isn’t really sure how she is going to set herself up yet. I don’t recommend waiting until she is on the premises in order to make the… Continue Reading →

What’s The Value of Your Business Card?

Best marketing practices from marketing experts suggest that you indicate your particular niche. Anyone can give themselves a title these days. Some people like to be original and creative. While this will make you shine as a creative soul, always… Continue Reading →

Best Time to Ask for a Testimonial

When do you ask your clients for a testimonial? For the longest time, I used to wait until I was finished working with my clients. At times, was even days or even weeks later. Most of the time my clients… Continue Reading →

Using Website Feedback as a Marketing Campaign

Sometimes we don’t realize what is good or bad about our website. To ensure your website meets your clients needs, seek a fresh perspective on things. I’m sure you would hate to discover a few months down the road that people… Continue Reading →

More Telephone Script Examples

NOTE: If the customer says YES they will meet with you at any point in the conversation, set a date and time, and be sure to confirm the spelling of their name, title, company name, address and email address so… Continue Reading →

What do I do when a potential client tries to brush me off?

Talking with Potenial Clients (Part II) Sometimes a client will ask you about you before you get a chance to learn about them. Be honest. Let them know that you are in the process of establishing your __________ business and… Continue Reading →

What do I ask when I have an information meeting with a potential client?

Talking with Potenial Clients (Part I) The following list of questions is designed to lead the clients to where you can clearly tell whether they are really ready for the services you have to offer. Tell me a little about… Continue Reading →

How to Request an Information Meeting?

The best approach is to prepare some telephone scripts. If you will be speaking to people in more than one language, spend some time working on a good professional sounding translation. Here are a few examples: Example Telephone Script #1 Hi,… Continue Reading →

I feel like I am boring my potential clients

After visiting potential clients for a while, you might start to feel like you are getting boring. This will happen if you are trying to sell yourself instead of being genuinely interested in learning about your clients business. Here are… Continue Reading →

Where do I start marketing for my new business?

Your past customers are not limited to customers you have dealt with in this particular business. It can actually be anybody you have dealt with in the past: Friends, Colleagues, Family, former employers, people who have dealt with you in… Continue Reading →

Book Yourself Solid – Solid Marketing Strategies for Service Based Business

Have you read Michael Port’s book entitled Book Yourself Solid? This book is specifically designed to teach small service based business owners how to increase the number of their clients. In his book, Michael describes 7 core self-promotion strategies. The… Continue Reading →

Your Support Circle

[Note: needs more info] One of the important things to do when you are in business by yourself is to build up your support circle. This can include: Connectors When you market to a potential client, you end up with… Continue Reading →

What do I do? A potential client misunderstood my business offer.

Don’t be hard on yourself. You are a business man/woman and he/she is a business man/woman and the two of you simply had a miscommunication. You could talk yourself into believing that you were a fool or you can say… Continue Reading →

How to determine if a client has a budget for my services?

The funny thing about a budget is that you can sometimes create a budget out of thin air even when there wasn’t one. People tend to often find money for what they want and not have money for what they… Continue Reading →

Impress Your Clients With Your Amazing Memory

An important part of building your business is building relationships with your potential clients and maintaining relationships with existing clients. Most people appreciate it when you seem to remember things about past conversations. It makes them feel imporant and heard by… Continue Reading →

Creating a marketing pamphlet

Here are a couple of article on how to effectively prepare and evaluate your marketing pamphlet: Effective Brochure Design: How To Create Brochures That Get Action Take the 5 Minute Brochure Design Trash Test

Job Finding Facts

Not all strategies are equally effect at producing results and job searches strategies are no exception to this rule. I came across some interesting job finding facts in the book “What Color is Your Parachute?” 2010 US Edition. The worst… Continue Reading →

Distinctions in the Canadian Writing Style and Language (English, French, U.S. English)

Did You Know? Canada has its own English and French which includes its spelling and even words. For those who already knew that, the following is usually the next question to come up: Should I use the Canadian spelling when writing to an… Continue Reading →

Marketing: It’s all about who you know and who knows of you

Whether you are looking for a job or want to grow your business, your best bet is still going to be all about who you know and who knows or has at least heard about (not just of) you. Social… Continue Reading →

Generating Leads that Convert into Sales for your New Business

[note to self: needs to be better organized, shorter, clearer and straighter to the point] You’ve got the business facilities, the business cards, the pamphlets, the shingle above your door, your email address, website, telephone, computer, letterhead and  a means of… Continue Reading →

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